Case Study 6-2 Johnson & Johnson's Enterprise Infrastructure

6-2 Johnson & Johnsons Enterprise Infrastructure - discipline Study ExampleThis paper also looks at the strengths and weaknesses of this strategy.Johnson & Johnson Company is an American multinational company that has been manu itemuring and trade pharmaceuticals, consumer packaged goods and medical devices since 1886 when it was founded (Makower & Pike, 2009, p. 130). In 1995, this company had a plan to offer its key customer with an effectual customer delivery service system through a single patch of touch on (Ross, 2003, p. 32). This snuff it involved a lot of changes in the companys structure in aspect of the fact that, Johnson & Johnson has been operating(a) as a decentralized corporation with nearly one hundred and fifty operating companies. This paper discusses this move by Johnson & Johnsons towards providing an information technology infrastructure to support its single stage of contact customer strategy.The one-face-to-the-customer strategy was meant to provide the key customers to this company with a single point of contact to this firms services and products. This strategy was known as the Johnson & Johnson Health care System that was organize for the purpose of marketing the products of all the existing companies under this umbrella company from a single point of sale (Weill & Broadbent, 1998, p. 19). From this single face, its big customers who consisted of large retail stores in the United States like, Wal-Mart could get access to the human body of products this company sold.This strategy was a response to the changing trends in the market from stand-alone customers like physicians and hospitals, to co-ordinated delivery system where different stakeholder are becoming interconnected with an aim of delivering quality and cost impressive health products. In addition this strategy was meant to ease the difficult work that these companies had made to its customers, in view of the fact that the customers had to bear with a large number of contracts with the various operating companies of